It is counterproductive for politicians or anyone to try to change the views of staunch supporters of a political party. Most elections, particularly presidential ones, are decided by a margin of up to 5%. Exceptions include countries like Russia, where the incumbent wins with nearly 100% of the votes. Because the world is politically divided, the key to winning elections lies with swing voters, who are not loyal to any party and vote based on the candidate’s qualifications.

Attempting to convert partisan voters is futile and only causes frustration. People with strong party affiliations are usually unwavering in their support. Their loyalty makes them resistant to changing their voting patterns. The real battleground is the swing voters. These individuals do not pledge allegiance to any political party; instead, they evaluate candidates based on the current political climate and the issues at hand. Their votes are up for grabs and can be swayed by compelling arguments and policies.

After numerous attempts to persuade my own family to become swing voters, I’ve concluded that this is an unwinnable war. It is akin to trying to convince a drug or alcohol addict to enter rehab; unless they are ready and willing to change, your efforts will be in vain. Engaging in political discussions with anyone, but in particular with confirmed partisans will likely lead to frustration and distress for both parties involved. Save your energy for engaging with those who are genuinely undecided, as they hold the power to tip the scales in any election.

By Luis De Andrade